Responsive: Collaborative: Conducting Research

We both agreed that it would be beneficial to conduct research into the target market for the video. As stated it was people around the age of 18-25. This was easy because not only do we both fit slap bang in the middle of that age range but we are also surrounded by people in that age range every day. So we decided to conduct a questionnaire to ask people in the study. The questions consisted of 'Do you recognise this logo?' (referring to the MSC logo. And 'do you consider this logo when buying seafood products?' For example. It was actually pretty surprising to me when asking people these questions how few recognised the logo or are even aware of sustainably caught seafood. This proved to be beneficial to the project as it assured us of how important it actually is. Buying sustainably caught seafood is something that is so easy to do yet it is staggering how few people do, not because they don't care, simply because they are not aware.