Flipbook Research

I feel the Walt Disney Animated Studio is a very interesting use of the flip-book technique. The flip-book to me is a symbol of animation's humble beginnings. It is a technique basically accessible to most people on the planet, all you need is a few scraps of paper and a pencil. It is also my reasoning behind the fact that anyone can create an animation of some kind and it is not just for a few people who happen  to own the most advanced software.

I like that you have one logo for Walt Disney Studios that uses incredibly modern visual effects and looks just massively expensive. Thats also complicated and really represents spectacle and kind of symbolises what Disney is as this insanely massive amazingly successful empire. As you can see below, words that come to my mind when I look at this logo are, a world of pure imagination, spectacle, wealth etc.

Then you look at the Walt Disney Animation Studios logo and to me some very different words come to mind such as small, independent, quality, hand made, love etc. Instead of seeing Disney as the mass media empire that it is, here we see Disney as a far smaller independent studio sort of like how we see a small family run bakery in the food industry.

I feel this is almost entirely down to the animation style being a flip-book. It also shows that even in a modern world where it seems like Disney is taking over e.g. buying Marvel, Lucas Film Ltd. etc. Even Disney still knows this all started with a flip-book and will always have respect for the most basic of animation techniques.