Responsive Collaborative: Research of MSC Website and Social Media

The Marine Stewardship Council is a non-profit organisation dedicated to addressing the problem of unsustainable fishing and safeguarding supplies for the future. So basically ensuring fishing is sustainable for the future. They set credible standards for sustainable fishing and supply chain traceability. If organisations want to prove they are sustainable they have to meet the MSC's criteria. Then if they meet these standards they become tagged with the MSC label which makes it easy for the consumer to see that the seafood has been supplied by ethical fisheries.

I conducted research into their previous consumer campaigns and found the above video 'What is the MSC and why is sustainable seafood important?'. The video is very informative and clear on what exactly the MSC is about and what their aims are. The video is also entirely animated although I feel visually it's lacking. Sometimes simplicity is really good and can still be eye catching but I just found the animation's visual aesthetic to be slightly dull which makes it harder for the viewer to pay attention to something and take in the information. Therefore I feel our animation, though informative also needs to be able to entertain people.