Responsive Collaborative: Forming a Group

When it came to forming a group in Responsive Laura Harris and I decided to work together. We chose the YCN Marine Stewardship Council brief because we felt it would tackle issues that we are both passionate about. Laura has always been interested in conservation of animals and the sustainability of our planet and has in the past expressed interest in doing Graphic Design briefs for charities such as WWF.

Another detail about mine and Laura's relationship is that we are housemates and so a while back now I remember doing a weekly shop with her at Aldi, she was buying fish and knowing that she's passionate about issues like this I pointed out that the MSC tag on a product meant that the fish had been sustainably caught and if a seafood product does not have this label on it it probably has not been caught sustainably. Laura was shocked to hear this and had absolutely know idea about it. That is why we both felt we could emotionally connect with this brief and add a personal touch to it. 

The brief was to create an around thirty second video that raises awareness about the Marine Stewardship Council and what it is that the MSC do to protect the ocean's fish. They also wanted to aim the video at an age range of 18-25 year olds who they feel might not be too aware of these issues or know what exactly the MSC is.