The Lego Movie is a 3D CGI film. The visual style of this film is basically like your watching real Lego animated so it has often been miss understood with the popular misconception that the film is actually stop motion with real Lego bricks when in actuality it was entirely created on computers.
What I love about this film's visual style is that you can't tell that it is CGI. All the sets are beautiful and ridiculously complicated, the landscapes look like they could never be completely achievable to be built by real people. But developing the movie in CGI was obviously more efficient due to the sheer volume of Lego bricks that would have had to used in order to create some of these massive landscapes.
Furthermore the environments in the Lego movie are vast and beautiful, but there are also many different landscapes in the movie and are all diverse and entirely different from Cloud Cuckoo where everything is bright, colourful and mad to the Lego wild west where everything is wide open and looks reminiscent of our world. The Lego movie succeeds in pulling us into it's vast universe and we start to believe these world's exist.
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